Tuesday, December 18, 2007

Advertising Today - New Approach

One of our largest Telecom customers is Jingle Networks, Inc. who has been increasing their use of bandwidth and phone lines at an awesome pace. Why are they growing so fast? Well, many of us do not like to pay our land line or cell phone or VoIP providers $1, $2 or more for Directory Assistance calls. Jingle Networks provides free Directory Assistance at 1-800FREE411. The cost to the caller is that advertising is played during the call. FREE411 has grown to receive over 21 million calls per month!

Jingle Networks liked our business model so much that they are using us as their exclusive marketing agency to Small Business Advertisers. If you own or manage a company that would like to advertise to captive listeners who are actively looking for your type of business, sign-up at 800FREE411. Typically, a caller to 800FREE411 hears a random ad based on the caller's area code. This ad costs the advertiser 5 cents per play. Then, once the caller says what number he wants, an advertiser's ad is played as follows: 1) If the caller asks for our advertiser, of course the advertiser's number is given; 2) If the caller asks for an advertiser's type of business, an advertiser's number is given, or 3) If the caller asks for one of your competitors, the caller first hears an ad for your business and can press a digit on his phone to be connected to you - else the caller is given the requested number. If the caller connects to your business via 3) and stays on the line with your business for 30 seconds or more, than you pay a premium for that hot lead. The premium varies by business type. You can try this form of advertising for an investment as low as $100. You can turn any campaign on and off from a web interface so if one ad is not working the way you like, you can run a different one. After you go to 800FREE411 and sign-up, Jingle Networks staff will contact you and assist you in designing an ad campaign.